It seems MINI has gone the “divide and conquer” sales approach with its latest sales strategy. See how MINI targets students.
This summer MIInsiNI pleased the enthusiasts by introducing MINI International Orange Edition
which is based on its most powerful John Cooper Works model. Now MINI targets students and presents discount campaign
for Cooper based 2019 MINI Oxford Edition.
City of Oxford has a special place in MINI marque history, as production of first ever MINI was started at plant Oxford back in 1959. It was home for classic MINI production shortly until shifting to Longbridge plant in 1968. Today BMW owns the plant and uses it as the central assembly facility for the Mini range of cars since rebirth of the modern MINI in 2001.
MINI targets one special customer group with MINI Oxford Edition Hardtop