Velite 6 and Enspire definitely could be comeback vehicles for Buick in the United States.
I decided to write this brief commentary on Buick, Cadillac and GM's electric car opportunity after reading Torque News reporter Al Castro's story titled "What Comes After Chevy Bolt: There’s an Electric GM in Your Future
." Please read that story before reading this commentary.
Frankly, Buick has branding problems in the U.S. that they are working on changing. New Buicks no longer say Buick on them, and just have the older 3-shield logo to identify them here. And they are trying to reinvent themselves with their new Avenir brand.
But right upmarket from Buick has always been Cadillac, who did a great job reinventing and revitalizing its brand name as well.
Cadillac's Pricing Problem
Cadillac's Pricing Problem and Buick's Potential Rebranding Opportunity with Velite 6 and Enspire